{"id":593,"date":"2024-10-14T16:17:24","date_gmt":"2024-10-14T14:17:24","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=593"},"modified":"2024-10-14T16:17:44","modified_gmt":"2024-10-14T14:17:44","slug":"email-verifier-deliverability-statuses","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/find-enrich-leads\/enrich-leads\/email-verifier-deliverability-statuses\/","title":{"rendered":"Email verifier: Deliverability Statuses"},"content":{"rendered":"\n

In lemlist, every lead’s email comes with a status tag that shows whether it\u2019s safe to send messages. Knowing what each status means helps you improve your email deliverability and campaign performance.<\/p>\n\n\n\n

There are four possible statuses: Deliverable, Risky, Unknown, <\/strong>and Undeliverable.<\/strong> Each gives you key insights into the quality of the email address.<\/p>\n\n\n\n

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1<\/span>
Deliverable<\/strong><\/div><\/div>\n\n\n\n

“Deliverable” means the email address is valid, and messages will likely reach the inbox. This is the safest category for sending emails.<\/p>\n\n\n\n

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2<\/span>
Risky<\/strong><\/div><\/div>\n\n\n\n

“Risky” emails could lead to bounces or low engagement. This category includes:<\/p>\n\n\n\n

    \n
  • Accept All<\/strong>: The mailbox accepts any email, but it may not be valid.<\/li>\n\n\n\n
  • Full Mailbox<\/strong>: The mailbox is full and can\u2019t receive new messages.<\/li>\n\n\n\n
  • Disposable<\/strong>: A temporary email address that may no longer exist.<\/li>\n<\/ul>\n\n\n\n

    Be careful when sending to risky addresses, as they can harm your deliverability.<\/p>\n\n\n\n

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    3<\/span>
    Undeliverable<\/strong><\/div><\/div>\n\n\n\n

    “Undeliverable” means the email address is invalid. This can happen if:<\/p>\n\n\n\n

      \n
    • The address is entered incorrectly.<\/li>\n\n\n\n
    • The address simply doesn\u2019t exist.<\/li>\n<\/ul>\n\n\n\n

      Avoid sending to undeliverable addresses since they will bounce.<\/p>\n\n\n\n

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      4<\/span>
      Unknown<\/strong><\/div><\/div>\n\n\n\n

      If the status is “Unknown,” there isn’t enough information to confirm if the email is valid or not. Sending to these addresses is a risk.<\/p>\n\n\n\n

      By checking these email statuses in your lead list, you can filter out risky and undeliverable addresses. This helps you focus on the most reliable emails, boosting your campaign\u2019s performance.<\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      In lemlist, every lead’s email comes with a status tag that shows whether it\u2019s safe to send messages. Knowing what each status means helps you improve your email deliverability and campaign performance. There are four possible statuses: Deliverable, Risky, Unknown, and Undeliverable. Each gives you key insights into the quality of the email address. “Deliverable” […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-593","post","type-post","status-publish","format-standard","hentry","category-enrich-leads"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=593"}],"version-history":[{"count":1,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/593\/revisions"}],"predecessor-version":[{"id":598,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/593\/revisions\/598"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}