{"id":600,"date":"2024-10-14T16:23:42","date_gmt":"2024-10-14T14:23:42","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=600"},"modified":"2024-10-25T16:34:40","modified_gmt":"2024-10-25T14:34:40","slug":"reduce-bounce","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/deliver-avoid-spam\/deliverability-overview\/reduce-bounce\/","title":{"rendered":"Reduce bounce with lemlist"},"content":{"rendered":"\n

What is an email bounce?<\/h2>\n\n\n\n

An email bounce happens when your email can’t reach the recipient. There are two types:<\/p>\n\n\n\n

Soft bounce:<\/strong> A temporary issue, such as:<\/p>\n\n\n\n

1<\/span>
Full inbox<\/div><\/div>\n\n\n\n
2<\/span>
Server problems<\/div><\/div>\n\n\n\n
3<\/span>
Email size limits<\/div><\/div>\n\n\n\n
4<\/span>
Content blocked by filters<\/div><\/div>\n\n\n\n
5<\/span>
Authentication issues (DMARC, SPF, DKIM)<\/div><\/div>\n\n\n\n

Hard bounce:<\/strong> A permanent failure, often due to:<\/p>\n\n\n\n

1<\/span>
Invalid email address<\/div><\/div>\n\n\n\n
2<\/span>
Typos or closed accounts<\/div><\/div>\n\n\n\n

How to prevent email bounces?<\/h2>\n\n\n\n

To reduce bounces:<\/p>\n\n\n\n

1<\/span>
Verify email addresses:<\/strong> Keep your contact list up-to-date.<\/div><\/div>\n\n\n\n
2<\/span>
Clean your list regularly:<\/strong> Remove inactive or bouncing addresses.<\/div><\/div>\n\n\n\n
3<\/span>
Monitor blacklists:<\/strong> Make sure your domain isn\u2019t blacklisted.<\/div><\/div>\n\n\n\n
4<\/span>
Optimize email content:<\/strong> Avoid triggering spam filters.<\/div><\/div>\n\n\n\n

Key checks for your anti-bounce strategy<\/h2>\n\n\n\n

Use this checklist to improve email deliverability and reduce bounces:<\/p>\n\n\n\n

1<\/span>
Set up a custom tracking domain:<\/strong> Helps build a positive reputation with email providers.<\/div><\/div>\n\n\n\n
2<\/span>
Check deliverability:<\/strong> Ensure your sending practices meet best practices.<\/div><\/div>\n\n\n\n
3<\/span>
Avoid common cold email mistakes:<\/strong> Review your emails to avoid errors.<\/div><\/div>\n\n\n\n
4<\/span>
Validate emails:<\/strong> Use tools to check the accuracy of your contact list.<\/div><\/div>\n\n\n\n
5<\/span>
Check domain health:<\/strong> Use online tools to assess your domain’s health.<\/div><\/div>\n\n\n\n
6<\/span>
Set up SPF and DKIM:<\/strong> Authenticate your emails for better deliverability.<\/div><\/div>\n\n\n\n
7<\/span>
Write engaging subject lines:<\/strong> Make sure they stand out but don\u2019t trigger bounces.<\/div><\/div>\n\n\n\n
8<\/span>
Manage email volume:<\/strong> Send fewer than 100 emails per day to protect your domain.<\/div><\/div>\n\n\n\n

By following these steps, you’ll reduce bounces and improve email performance.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

What is an email bounce? An email bounce happens when your email can’t reach the recipient. There are two types: Soft bounce: A temporary issue, such as: Hard bounce: A permanent failure, often due to: How to prevent email bounces? To reduce bounces: Key checks for your anti-bounce strategy Use this checklist to improve email […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-600","post","type-post","status-publish","format-standard","hentry","category-deliverability-overview"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":3,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"predecessor-version":[{"id":1097,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/600\/revisions\/1097"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}