{"id":663,"date":"2024-10-15T14:33:30","date_gmt":"2024-10-15T12:33:30","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=663"},"modified":"2024-10-25T16:10:35","modified_gmt":"2024-10-25T14:10:35","slug":"my-first-setps-with-mutlichannel-campaigns","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/launch-campaigns\/multichannel-sequence-with-linkedin\/my-first-setps-with-mutlichannel-campaigns\/","title":{"rendered":"My first setps with mutlichannel campaigns"},"content":{"rendered":"\n

Multichannel campaigns let you connect with prospects across different platforms. This increases your visibility and chances of conversion. Relying on one channel, like email, limits your reach. Combining email, LinkedIn, and phone calls creates a more personalized and effective outreach strategy.<\/p>\n\n\n\n

1<\/span>
Increase visibility:<\/strong> Prospects may not check emails regularly but could be more active on LinkedIn or respond faster to phone calls. Engaging through multiple channels ensures you reach them on their preferred platform.<\/div><\/div>\n\n\n\n
2<\/span>
Higher engagement:<\/strong> Multiple touchpoints make your outreach harder to ignore. If they don\u2019t respond to an email, they might react to a LinkedIn message or a call.<\/div><\/div>\n\n\n\n
3<\/span>
Personalization:<\/strong> Each channel lets you adjust your tone. An email can be formal, while a LinkedIn message may be more conversational. Combining these gives a balanced approach.<\/div><\/div>\n\n\n\n
4<\/span>
Build trust and credibility:<\/strong> Being active on multiple platforms helps prospects see your consistency. This makes your outreach more trustworthy.<\/div><\/div>\n\n\n\n

How to create a multichannel campaign<\/h2>\n\n\n\n
1<\/span>
Choose your channels<\/strong><\/div><\/div>\n\n\n\n

Pick platforms that make sense for your audience, like email, LinkedIn, or phone calls. For instance, start with an email outreach.<\/p>\n\n\n\n

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2<\/span>
Add LinkedIn actions<\/strong><\/div><\/div>\n\n\n\n

If someone doesn\u2019t check their email, use a condition to follow up on another platform. For example, if they don\u2019t open your email after a few days, send a LinkedIn invite.<\/p>\n\n\n\n

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3<\/span>
Add follow-ups<\/strong><\/div><\/div>\n\n\n\n

If a prospect engages with your emails (like clicking a link), you can add a phone call to move things forward.<\/p>\n\n\n\n

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4<\/span>
Set conditions<\/strong><\/div><\/div>\n\n\n\n

If the prospect doesn\u2019t respond to your emails, add a condition to send a LinkedIn connection request.<\/p>\n\n\n\n

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5<\/span>
Schedule your campaign<\/strong><\/div><\/div>\n\n\n\n

Timing is key. Choose when your campaign should run based on the prospect’s time zone and the delays between your steps.<\/p>\n","protected":false},"excerpt":{"rendered":"

Multichannel campaigns let you connect with prospects across different platforms. This increases your visibility and chances of conversion. Relying on one channel, like email, limits your reach. Combining email, LinkedIn, and phone calls creates a more personalized and effective outreach strategy. How to create a multichannel campaign Pick platforms that make sense for your audience, […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-663","post","type-post","status-publish","format-standard","hentry","category-multichannel-sequence-with-linkedin"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=663"}],"version-history":[{"count":2,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/663\/revisions"}],"predecessor-version":[{"id":1095,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/663\/revisions\/1095"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}