{"id":697,"date":"2024-10-16T13:33:19","date_gmt":"2024-10-16T11:33:19","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=697"},"modified":"2024-10-16T13:33:32","modified_gmt":"2024-10-16T11:33:32","slug":"pause-a-campaign-when-one-lead-from-a-company-engages","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/launch-campaigns\/set-up-my-campaign\/pause-a-campaign-when-one-lead-from-a-company-engages\/","title":{"rendered":"Pause a campaign when one lead from a company engages"},"content":{"rendered":"\n<p>Each campaign is set by default to stop when a lead replies to an email or LinkedIn message. You can enable an option to pause the campaign for all leads from the same company when one lead shows interest. This prevents further emails to other leads in the company once engagement is detected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why this matters<\/h2>\n\n\n\n<p>When a lead responds, it shows interest. Continuing to email other leads from the same company can feel impersonal and reduce your chances of success.<\/p>\n\n\n\n<p>Pausing the campaign helps avoid wasting time and email credits on leads who are no longer relevant to your outreach.<\/p>\n\n\n\n<p>Sending emails to multiple leads from the same company after one engages can come across as spammy. This feature helps you maintain a professional approach and protect your brand&#8217;s reputation.<\/p>\n\n\n\n<p>Once a lead responds, you should focus on personalized follow-ups like scheduling meetings or demos. Pausing the campaign gives your team time to nurture the lead effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to set it up<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\">Open your campaign and go to <strong>Settings.<\/strong><\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fe02428546e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fe02428546e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.36-1024x432.png\" alt=\"\" class=\"wp-image-698\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.36-1024x432.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.36-300x126.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.36-768x324.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.36-1536x647.png 1536w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.36-2048x863.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\">Click the option to <strong>pause the campaign for leads from the same company.<\/strong><\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fe0242857b6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fe0242857b6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"787\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.52-1024x787.png\" alt=\"\" class=\"wp-image-699\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.52-1024x787.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.52-300x231.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.52-768x590.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.50.52.png 1468w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\">Make sure all leads from the same company have the exact same name in the <strong>Company Name<\/strong> field.<\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fe024285a03&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fe024285a03\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"358\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.53.42-1024x358.png\" alt=\"\" class=\"wp-image-700\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.53.42-1024x358.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.53.42-300x105.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.53.42-768x269.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.53.42-1536x537.png 1536w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-27_at_19.53.42-2048x716.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Use cases<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\"><strong>Personalized client outreach<\/strong><\/div><\/div>\n\n\n\n<p>A B2B company is reaching out to multiple decision-makers in large corporations. After one of the contacts engages, the campaign is paused for the rest to focus on nurturing that lead and increase the chances of closing the deal.<\/p>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\"><strong>Influencer partnerships<\/strong><\/div><\/div>\n\n\n\n<p>A marketing agency targets different members of an influencer&#8217;s team. When the manager engages, pausing the campaign ensures no more emails are sent to other members, creating a smoother, more professional conversation.<\/p>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\"><strong>Product trial offers<\/strong><\/div><\/div>\n\n\n\n<p>A SaaS company offers free trials to various teams in the same company. Once one lead responds, pausing the campaign prevents overwhelming the others, ensuring a smooth onboarding process for the new lead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each campaign is set by default to stop when a lead replies to an email or LinkedIn message. You can enable an option to pause the campaign for all leads from the same company when one lead shows interest. This prevents further emails to other leads in the company once engagement is detected. Why this [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-697","post","type-post","status-publish","format-standard","hentry","category-set-up-my-campaign"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":1,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/697\/revisions"}],"predecessor-version":[{"id":701,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/697\/revisions\/701"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}