{"id":857,"date":"2024-10-17T13:10:04","date_gmt":"2024-10-17T11:10:04","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=857"},"modified":"2024-10-17T13:10:20","modified_gmt":"2024-10-17T11:10:20","slug":"sending-guidelines-and-practices","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/deliver-avoid-spam\/deliverability-overview\/sending-guidelines-and-practices\/","title":{"rendered":"Sending guidelines and practices"},"content":{"rendered":"\n<p>When doing email outreach, it&#8217;s important to follow the right practices to keep your emails out of spam folders and maintain a good sender reputation. Here&#8217;s how to improve your email deliverability and avoid common mistakes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices for email deliverability<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\"><strong>Authenticate your email:<\/strong> Set up SPF and DKIM records to verify your identity with email providers. If you&#8217;re using an email service, check that it supports these authentication methods.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\"><strong>Use a consistent IP address:<\/strong> Ideally, send all emails from the same IP address. If you use multiple IPs, assign different IPs for different message types.<br>For example:<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One IP for account notifications<\/li>\n\n\n\n<li>Another IP for promotional emails<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\"><strong>Use the same \u201cFrom\u201d address:<\/strong> Emails of the same type should come from the same \u201cFrom\u201d email address.<br>For example:<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales receipts: <a href=\"mailto:sales@yourdomain.com\">sales@yourdomain.com<\/a><\/li>\n\n\n\n<li>Promotional emails: <a href=\"mailto:deals@yourdomain.com\">deals@yourdomain.com<\/a><\/li>\n\n\n\n<li>Account notifications: <a href=\"mailto:alert@yourdomain.com\">alert@yourdomain.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">4<\/span><div class=\"text\"><strong>Leverage recipient contacts<\/strong>: Emails from addresses saved in a recipient\u2019s contact list are less likely to go to spam.<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Practices to avoid<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\"><strong>Mixing content types:<\/strong> Don\u2019t combine promotions with transactional emails like receipts. Keep the content relevant to the message type.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\"><strong>Spoofing:<\/strong> Don\u2019t impersonate other domains or senders. This can result in your emails being flagged as spam.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\"><strong>Marking internal messages as spam:<\/strong> Avoid marking internal company emails as spam\u2014this can hurt your domain\u2019s reputation.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">4<\/span><div class=\"text\"><strong>Buying email lists: <\/strong>Don\u2019t purchase email lists. Sending to people who haven\u2019t opted in increases spam reports.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">5<\/span><div class=\"text\"><strong>Sending to non-subscribers:<\/strong> Only email people who have signed up to receive your messages.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">6<\/span><div class=\"text\"><strong>Automatic opt-ins:<\/strong> Avoid using pre-checked boxes for opt-ins. Make sure subscribers actively opt-in, according to your local laws.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">7<\/span><div class=\"text\"><strong>Handling spam reports: <\/strong>Encourage recipients to mark your legitimate emails as &#8220;not spam&#8221; if they end up in their spam folder.<\/div><\/div>\n\n\n\n<p>By following these practices, you&#8217;ll protect your domain\u2019s reputation and improve the chances of your emails landing in the inbox.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When doing email outreach, it&#8217;s important to follow the right practices to keep your emails out of spam folders and maintain a good sender reputation. Here&#8217;s how to improve your email deliverability and avoid common mistakes. Best practices for email deliverability Practices to avoid By following these practices, you&#8217;ll protect your domain\u2019s reputation and improve [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-deliverability-overview"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":1,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/857\/revisions"}],"predecessor-version":[{"id":858,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/857\/revisions\/858"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}