{"id":859,"date":"2024-10-17T13:13:02","date_gmt":"2024-10-17T11:13:02","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=859"},"modified":"2024-10-17T13:13:15","modified_gmt":"2024-10-17T11:13:15","slug":"email-deliverability-focus-on-domain-reputation-and-authentication","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/deliver-avoid-spam\/deliverability-overview\/email-deliverability-focus-on-domain-reputation-and-authentication\/","title":{"rendered":"Email Deliverability: Focus on Domain Reputation and Authentication"},"content":{"rendered":"\n

Your email deliverability depends on two main things:<\/p>\n\n\n\n

1<\/span>
Your domain reputation<\/div><\/div>\n\n\n\n
2<\/span>
Your domain authentication<\/div><\/div>\n\n\n\n

What is Domain Reputation?<\/h2>\n\n\n\n

Your domain reputation is based on how you\u2019ve been sending emails. It\u2019s affected by these five factors:<\/p>\n\n\n\n

1<\/span>
Email format: poorly coded HTML templates can hurt your reputation.<\/div><\/div>\n\n\n\n
2<\/span>
Volume & consistency: sending large batches of emails suddenly or at random times can lower your reputation, as it\u2019s similar to spammer behavior.<\/div><\/div>\n\n\n\n
3<\/span>
Complaints: when recipients mark your emails as spam, it damages your reputation.<\/div><\/div>\n\n\n\n
4<\/span>
Bounce rate: sending emails to invalid addresses can harm your reputation.<\/div><\/div>\n\n\n\n
5<\/span>
Blacklists: if your domain is marked as spam, ISPs will blacklist it and reduce your deliverability.<\/div><\/div>\n\n\n\n

Have I Been Blacklisted?<\/h2>\n\n\n\n

You can check if you\u2019ve been blacklisted using an online tool.<\/p>\n\n\n\n

    \n
  • If your reputation is good, you\u2019re all set to boost your email outreach.<\/li>\n\n\n\n
  • If you\u2019re blacklisted, it can be hard to fix. You\u2019ll need to contact the companies that blacklisted you and ask them to remove you.<\/li>\n<\/ul>\n\n\n\n

    How to Keep a Good Domain Reputation?<\/h2>\n\n\n\n

    Follow these tips to maintain your reputation:<\/p>\n\n\n\n

    1<\/span>
    Don\u2019t send emails to unverified addresses.<\/div><\/div>\n\n\n\n
    2<\/span>
    Use a tool to send emails at a consistent pace.<\/div><\/div>\n\n\n\n
    3<\/span>
    Make sure people can opt-out to reduce spam complaints.<\/div><\/div>\n\n\n\n

    Domain Authentication<\/h2>\n\n\n\n

    Domain authentication proves to email providers that you\u2019re the real sender.<\/p>\n\n\n\n

    Think of it as your domain\u2019s ID card. It also helps prevent email spoofing, where someone pretends to be you.<\/p>\n\n\n\n

    Setting Up Authentication<\/h2>\n\n\n\n

    To authenticate your domain, you need to set up:<\/p>\n\n\n\n

    1<\/span>
    Sender policy framework (SPF)<\/div><\/div>\n\n\n\n
    2<\/span>
    Domain keys identified mail (DKIM)<\/div><\/div>\n\n\n\n

    Setting these up isn\u2019t too technical and will improve your deliverability.<\/p>\n\n\n\n

    By managing your domain reputation and authentication, you can achieve better deliverability and build strong relationships through email outreach.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Your email deliverability depends on two main things: What is Domain Reputation? Your domain reputation is based on how you\u2019ve been sending emails. It\u2019s affected by these five factors: Have I Been Blacklisted? You can check if you\u2019ve been blacklisted using an online tool. How to Keep a Good Domain Reputation? Follow these tips to […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","hentry","category-deliverability-overview"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":1,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":860,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/859\/revisions\/860"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}