{"id":861,"date":"2024-10-17T13:17:55","date_gmt":"2024-10-17T11:17:55","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=861"},"modified":"2024-10-17T13:24:13","modified_gmt":"2024-10-17T11:24:13","slug":"avoid-google-ban","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/deliver-avoid-spam\/deliverability-overview\/avoid-google-ban\/","title":{"rendered":"Avoid Google Ban"},"content":{"rendered":"\n<p>Email deliverability can be tricky, but it&#8217;s important to make sure your emails land in your recipient&#8217;s inbox. To prevent Google from blocking your account, follow these best practices:<\/p>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\">Set your sending schedule to space out emails and limit how many you send each day.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\">Set up a custom tracking domain to boost deliverability for your emails.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\">Turn off open tracking when sending short emails to lower the risk of spam filters flagging them.<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices for improving deliverability:<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\">Use a properly configured Google Workspace email, not a @gmail.com address.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\">Update your DNS records by setting SPF and DKIM records for your Google Workspace email.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\">Remember that lemlist doesn\u2019t send emails directly; it tells Google to do it. So, your SPF and DKIM need to be correctly set up.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">4<\/span><div class=\"text\">Slowly increase email volume for new Google accounts over a few weeks.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">5<\/span><div class=\"text\">Don\u2019t send emails from Google Workspace accounts that are still in the free trial period.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">6<\/span><div class=\"text\">Turn off open tracking for short emails to avoid spam triggers.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">7<\/span><div class=\"text\">Avoid spammy content, unnecessary images, and over-formatting.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">8<\/span><div class=\"text\">Always include your physical address in your emails.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">9<\/span><div class=\"text\">Add an unsubscribe option like, \u201cReply with &#8216;unsubscribe&#8217; to stop receiving emails\u201d or an unsubscribe link.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">10<\/span><div class=\"text\">Use properly collected recipient lists to avoid delivery issues.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">11<\/span><div class=\"text\">Review bounce messages to understand why emails were flagged and fix the problem.<\/div><\/div>\n\n\n\n<p>Following these tips will help you improve your email deliverability and reduce the risk of being blocked by Google. Keeping a good sending reputation is key to successful email outreach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email deliverability can be tricky, but it&#8217;s important to make sure your emails land in your recipient&#8217;s inbox. To prevent Google from blocking your account, follow these best practices: Best practices for improving deliverability: Following these tips will help you improve your email deliverability and reduce the risk of being blocked by Google. Keeping a [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-861","post","type-post","status-publish","format-standard","hentry","category-deliverability-overview"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":1,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/861\/revisions"}],"predecessor-version":[{"id":862,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/861\/revisions\/862"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}