{"id":898,"date":"2024-10-17T16:03:52","date_gmt":"2024-10-17T14:03:52","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=898"},"modified":"2024-10-25T15:54:49","modified_gmt":"2024-10-25T13:54:49","slug":"set-up-follow-up-emails-in-your-campaigns","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/launch-campaigns\/create-a-campaign\/set-up-follow-up-emails-in-your-campaigns\/","title":{"rendered":"Set up follow-up emails in your campaigns"},"content":{"rendered":"\n<p>Follow-up emails are important to keep the conversation going with prospects who didn\u2019t reply to your first message. Here\u2019s how to set them up in lemlist.<\/p>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\"><strong>Create the initial email<\/strong><\/div><\/div>\n\n\n\n<p>After writing your first email, click the &#8220;+&#8221; button to add a follow-up.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdff80cfce6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdff80cfce6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.15.31-1024x465.png\" alt=\"\" class=\"wp-image-899\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.15.31-1024x465.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.15.31-300x136.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.15.31-768x349.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.15.31-1536x698.png 1536w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.15.31-2048x930.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\"><strong>Set the delay<\/strong><\/div><\/div>\n\n\n\n<p>Choose how many days after the last email you want the follow-up to be sent. This ensures your emails are spaced out.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdff80d021a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdff80d021a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"464\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.18.11-1024x464.png\" alt=\"\" class=\"wp-image-900\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.18.11-1024x464.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.18.11-300x136.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.18.11-768x348.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.18.11-1536x695.png 1536w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.18.11-2048x927.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\"><strong>Add more follow-ups<\/strong><\/div><\/div>\n\n\n\n<p>Keep adding steps to create your full sequence. We recommend using 1 or 2 follow-ups to avoid overwhelming your prospects.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdff80d04db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdff80d04db\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.20.16-1024x465.png\" alt=\"\" class=\"wp-image-901\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.20.16-1024x465.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.20.16-300x136.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.20.16-768x349.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.20.16-1536x698.png 1536w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-22-at-19.20.16-2048x930.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Keep follow-ups in the same email thread<\/strong><\/p>\n\n\n\n<p>To ensure follow-up emails appear in the same thread, leave the subject line blank for all emails after the first one. lemlist will automatically group them together as part of the ongoing conversation.<\/p>\n\n\n\n<p>Don\u2019t use the \u201cForce a specific sender for this step\u201d option, as it will break the email thread.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Follow-up emails are important to keep the conversation going with prospects who didn\u2019t reply to your first message. Here\u2019s how to set them up in lemlist. After writing your first email, click the &#8220;+&#8221; button to add a follow-up. Choose how many days after the last email you want the follow-up to be sent. This [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-898","post","type-post","status-publish","format-standard","hentry","category-create-a-campaign"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":2,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/898\/revisions"}],"predecessor-version":[{"id":1091,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/898\/revisions\/1091"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}