{"id":906,"date":"2024-10-17T16:10:42","date_gmt":"2024-10-17T14:10:42","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=906"},"modified":"2024-10-17T16:10:56","modified_gmt":"2024-10-17T14:10:56","slug":"add-gifs-to-your-cold-email-campaign-in-lemlist","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/launch-campaigns\/personalize\/add-gifs-to-your-cold-email-campaign-in-lemlist\/","title":{"rendered":"Add GIFs to your cold email campaign in lemlist"},"content":{"rendered":"\n<p>Adding GIFs to your cold emails can help you grab attention quickly. They make your content more engaging and help your message stand out in busy inboxes.<\/p>\n\n\n\n<p>A well-chosen GIF can show emotion, highlight your brand\u2019s personality, and create a more personal connection with your audience. GIFs are also great for demonstrating a product or idea in a way that\u2019s easier to understand than plain text or images.<\/p>\n\n\n\n<p>When used the right way, GIFs can boost engagement, increase click-through rates, and get more replies. Just make sure the GIF is relevant and supports your message, so it doesn&#8217;t confuse or distract the recipient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to add GIFs in lemlist:<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\">Go to your <strong>campaign.<\/strong><\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\">Open the <strong>sequence.<\/strong><\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\">Click the \u22ee icon.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">4<\/span><div class=\"text\">Select <strong>add image.<\/strong><\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdff7f5eecf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdff7f5eecf\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.25.45-1024x438.png\" alt=\"\" class=\"wp-image-907\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.25.45-1024x438.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.25.45-300x128.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.25.45-768x328.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.25.45-1536x656.png 1536w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.25.45-2048x875.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">5<\/span><div class=\"text\">Make sure the file is saved as a <strong>.gif<\/strong> format.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">6<\/span><div class=\"text\">Drag and drop the GIF into the window<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">7<\/span><div class=\"text\">Ensure the GIF is no larger than <strong>1200px<\/strong> in height or width.<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">To add a GIF via URL:<\/h3>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\">Click on the <strong>URL option.<\/strong><\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\">Paste the GIF link.<\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdff7f5f216&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdff7f5f216\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.27.52-1024x612.png\" alt=\"\" class=\"wp-image-908\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.27.52-1024x612.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.27.52-300x179.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.27.52-768x459.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.27.52.png 1034w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Adding personalized GIFs for each lead:<\/h3>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\">If uploading leads via <strong>CSV,<\/strong> create a column for GIFs.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\">Add GIF links for each lead in that column.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\">After uploading the CSV, select the option to find the <strong>GIF variable<\/strong> (it will match the column name you used in the CSV).<\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdff7f5f4ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdff7f5f4ce\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"828\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.30.17.png\" alt=\"\" class=\"wp-image-909\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.30.17.png 788w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.30.17-286x300.png 286w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot_2024-09-30_at_19.30.17-768x807.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Now your leads will see their personalized GIFs in the emails you send.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adding GIFs to your cold emails can help you grab attention quickly. They make your content more engaging and help your message stand out in busy inboxes. A well-chosen GIF can show emotion, highlight your brand\u2019s personality, and create a more personal connection with your audience. GIFs are also great for demonstrating a product or [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-906","post","type-post","status-publish","format-standard","hentry","category-personalize"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=906"}],"version-history":[{"count":1,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/906\/revisions"}],"predecessor-version":[{"id":910,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/906\/revisions\/910"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}