{"id":943,"date":"2024-10-18T11:39:14","date_gmt":"2024-10-18T09:39:14","guid":{"rendered":"https:\/\/www.lemlist.com\/academy\/?p=943"},"modified":"2024-10-18T11:50:43","modified_gmt":"2024-10-18T09:50:43","slug":"use-custom-variables","status":"publish","type":"post","link":"https:\/\/academy.lemlist.com\/academy\/launch-campaigns\/personalize\/use-custom-variables\/","title":{"rendered":"Use custom variables"},"content":{"rendered":"\n<p>Custom variables help you personalize your email campaigns by adding specific details about your prospects. This creates tailored messages that feel personal and can improve both open and reply rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Default custom variables in lemlist<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>{{email}}<\/li>\n\n\n\n<li>{{firstName}}<\/li>\n\n\n\n<li>{{lastName}}<\/li>\n\n\n\n<li>{{picture}}<\/li>\n\n\n\n<li>{{phone}}<\/li>\n\n\n\n<li>{{linkedinUrl}}<\/li>\n\n\n\n<li>{{companyName}}<\/li>\n\n\n\n<li>{{icebreaker}}<\/li>\n\n\n\n<li>{{sender.name}}<\/li>\n<\/ul>\n\n\n\n<p>You can also create unlimited custom variables to make your campaigns even more personalized.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Important things to know<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\"><strong>Case sensitivity:<\/strong> Custom variables are case-sensitive, so {{firstName}} and {{firstname}} are different.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\"><strong>CSV imports:<\/strong> When importing custom variables from a CSV, the variable name is exactly what appears in the first row of each column.<\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdfb43d709b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdfb43d709b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.22.19-1024x481.png\" alt=\"\" class=\"wp-image-944\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.22.19-1024x481.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.22.19-300x141.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.22.19-768x360.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.22.19-1536x721.png 1536w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.22.19.png 1926w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\"><strong>Correct formatting:<\/strong> Always ensure the braces around the variable are properly formatted.<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Correct: {{firstName}}<\/li>\n\n\n\n<li>Incorrect: {{ firstName }}<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">4<\/span><div class=\"text\"><strong>Character limit:<\/strong> Each custom variable should not exceed 2000 characters.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">5<\/span><div class=\"text\"><strong>Fallback text:<\/strong> You can set fallback text for empty variables. Use this format: {{variable|fallback}}.<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Example: \u201cHello {{firstName|there}}\u201d<\/li>\n\n\n\n<li>If \u201cfirstName\u201d is missing, it will display: \u201cHello there\u201d.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Variables can be more than text<\/h2>\n\n\n\n<p>Custom variables can include sentences or even images. To add an image as a variable, upload the image URL to your CSV.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating custom variables from CSV imports<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\">Ensure each custom variable has a column in your CSV with the correct content for each lead.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\">After importing the CSV, map the custom variables correctly. If the variable isn\u2019t a default one, select &#8220;Custom variable&#8221;, and lemlist will create it based on your CSV column name.<\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdfb43d758c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdfb43d758c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.23.52-1024x679.png\" alt=\"\" class=\"wp-image-945\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.23.52-1024x679.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.23.52-300x199.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.23.52-768x509.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.23.52.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Create a custom variable manually<\/h2>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">1<\/span><div class=\"text\">Go to your Leads list.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">2<\/span><div class=\"text\">Click on the plus sign and select <strong>\u201cCreate column\u201d.<\/strong><\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdfb43d7881&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdfb43d7881\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.24.19-1024x429.png\" alt=\"\" class=\"wp-image-946\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.24.19-1024x429.png 1024w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.24.19-300x126.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.24.19-768x322.png 768w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.24.19-1536x644.png 1536w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.24.19-2048x859.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">3<\/span><div class=\"text\">Enter the name of the new custom variable and click <strong>&#8220;Save&#8221;.<\/strong><\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdfb43d8405&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdfb43d8405\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.25.48.png\" alt=\"\" class=\"wp-image-947\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.25.48.png 862w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.25.48-300x228.png 300w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.25.48-768x584.png 768w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-lemlist-academy-blocks-ordered-list\"><span class=\"number\">4<\/span><div class=\"text\">The new custom variable field will be visible in the lead\u2019s info. Don&#8217;t forget to manually add content for each lead.<\/div><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fdfb43d862d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fdfb43d862d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.academy.lemlist.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.26.33-605x1024.png\" alt=\"\" class=\"wp-image-948\" srcset=\"https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.26.33-605x1024.png 605w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.26.33-177x300.png 177w, https:\/\/academy.lemlist.com\/academy\/wp-content\/uploads\/2024\/10\/Screenshot-2024-09-27-at-16.26.33.png 718w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Custom variables help you personalize your email campaigns by adding specific details about your prospects. This creates tailored messages that feel personal and can improve both open and reply rates. Default custom variables in lemlist You can also create unlimited custom variables to make your campaigns even more personalized. Important things to know Variables can [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-943","post","type-post","status-publish","format-standard","hentry","category-personalize"],"acf":[],"_links":{"self":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/comments?post=943"}],"version-history":[{"count":1,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/943\/revisions"}],"predecessor-version":[{"id":949,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/posts\/943\/revisions\/949"}],"wp:attachment":[{"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/media?parent=943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/categories?post=943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.lemlist.com\/academy\/wp-json\/wp\/v2\/tags?post=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}